The Importance of Mobile Marketing for Your Restaurant

As a restaurant owner, you already know that promoting your business is an important key to success. However, marketing and promotion has always been a daunting task for many businesses. Printing is becoming more expensive everyday as well as TV ads, Radio ads, and other traditional forms of advertising.

Worst of all, these advertising methods are no longer as effective as they used to be when it comes to getting your restaurant in front of your local consumers. For instance, people don’t watch TV like they used to. When they do, they fast forward right through the commercials thanks to the new recording technology available.

Newspapers are not as effective due to the fact that newspaper sales across the world have dropped drastically in recent years. This is because most people now use the internet to catch up on the daily news. So running a newspaper ad is almost useless for restaurants these days.

Remember the Yellow Pages book? If you are spending a lot of your marketing funds here, you should take a hard look at whether or not it is really working for you. It is difficult to track how much business comes from Yellow Page ads (which is another downfall). However, just think about this… how many people do you know who still go to the Yellow Pages to find local restaurants?

Everything is going digital, so it only makes sense that your restaurant follows in the steps of technology if you want any chance of cornering your local market.

Since most of your local consumers are online, your restaurant must incorporate some new marketing strategies that will allow you to put your business right in front of them.

We are living in an era where the internet is used for just about anything, including socialization, conducting business, collecting information, and shopping – just to name a few.

In fact, did you know that some studies have shown that more than 90% of consumers search online for local restaurants? A large portion of them perform these searches from their mobile devices, which can be another marketing vehicle for your restaurant.

Let’s take a closer look at some statistics…

According to an official 2012 report by eMarketer:

  • More than 75% of the population will use the internet in 2012
  • In 2012 83.9% of internet users will make a minimum of one purchase through the internet
  • More than 66% of internet users will use one or more social networks
  • Facebook will have more than 90% of the total social media users
  • There will be a 17.1% increase in mobile internet users to 113.9 million
  • There will be an estimated 242.6 million mobile users in the US alone in 2012
  • Mobile shoppers will hit the 72.8 million mark
  • There will be 54.6 million mobile video viewers in 2012

(http://blog.hubspot.com/blog/tabid/6307/bid/30495/25-Eye-Popping-Internet-Marketing-Statistics-for-2012.aspx)

As you can see by these numbers, moving to the digital age will clearly help you reach a wider local audience. You probably agree that it makes sense to market your restaurant’s brand where your target audience is spending a majority of their time – which is online and on their mobile devices.  

However, there is a lot that goes into marketing a restaurant effectively in a way that yields results. Not only that, but there are a lot of factors to consider when deciding exactly which marketing strategies you will use.

But before you get to that point, you have to understand what your options are and exactly HOW your restaurant can produce more customers and profits using these methods.

Marketing is all about connecting with existing and potential customers. It involves distinguishing your business from your competitors and taking that method to consumers.

Online marketing makes all of this possible by providing the tools you need to build your brand as well as establish more visibility for your restaurant.